Wednesday, April 7, 2010

Youngistaan Ka WOW


If you were the game master, what challenge would you like to throw to Ranbir?

Well,any game or a challenge is designed keeping in mind certains conditions :


  • the game master;

  • the contestant(Ranbir);

  • the product(Pepsi); and

  • a three tier link between the above three which makes a perfect formula for success

The challenge should be such that it :


  • grasps the audience attention

  • is interesting

  • relates well with the product / theme

  • stronger brand recall


Challenge

Beach Challenge.To spot twin - dolphins [ usually dolphins travel in groups.However there are certain who travel in pairs only.Spotting them is a tough thing to do ] 

Ranbir would require to follow them ,both, which in turn guide and lead him too a hidden treasure of "Pepsi".

It's not easy.The dolphin's too like Pepsi and it would take certain skills - [ singing a song , playing with them, giving them a product similar to Pepsi [ a competitiors ,may be ] which the Dolphin refuse .

The entire theme of making up to the Dolphin in return of the hidden treasure would serve a strategic purpose.


  • People love dolphin's . They are simply cute. So is Ranbir.

  • The color of water and the entire theme matches with Pepsi's base color - Blue.

  • Blue also symbolizes: youth, spirituality, truth and peace. All these , which the generations of today "youngistaan"  looks up to.

  • Presenting such a challenge is something which all can watch and the "word-of-mouth" in such things is great for a higher brand recall.

There are of course modifications possible.However if you imagine an entire picture of the challenge being performed by Ranbir , I am sure you will be left with a smile and a desire to grab a Pepsi right away.

Delhi Diaries & More

I got a severe firing from one of my dear followers & a fellow blogger for not updating or as she says posting my thoughts on my blog ...