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Showing posts from April, 2010

Jewel of Delhi

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This was on hold for a while !!
For reasons unknown to me :0
But,since now it's done it's worth a mention.

A friend of mine recently visited Delhi . It was for the first time he was visiting Delhi,so like any general tourist he asked [in exact words] - "Bhai, Delhi mein dekhne layak kya hai.Matlab famous types."

And yours truly said - " Main hoon na" :)

Then a google was done and 50 odd things were displayed and then jotted down.All very swiftly.
When the list was handed ,I was impressed - Delhi has so much too offer. Wow !!
So,as a typical management student would do ,we did a detail R and D into the list and finally it was cut short to a more manageable 6 in all.
I had visited the rest five ,but the sixth one was "THE ONE".
This was the place that is / was a must see.

It's a brilliance of architecture;the carving done will make you go " OMG";It took five years + to make it and thousands of man hours went into the creation of this "jewe…

Youngistaan Ka WOW

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If you were the game master, what challenge would you like to throw to Ranbir?

Well,any game or a challenge is designed keeping in mind certains conditions :


the game master;
the contestant(Ranbir);
the product(Pepsi); and
a three tier link between the above three which makes a perfect formula for success
The challenge should be such that it :

grasps the audience attention
is interesting
relates well with the product / theme
stronger brand recall

Challenge
Beach Challenge.To spot twin - dolphins [ usually dolphins travel in groups.However there are certain who travel in pairs only.Spotting them is a tough thing to do ] 
Ranbir would require to follow them ,both, which in turn guide and lead him too a hidden treasure of "Pepsi".
It's not easy.The dolphin's too like Pepsi and it would take certain skills - [ singing a song , playing with them, giving them a product similar to Pepsi [ a competitiors ,may be ] which the Dolphin refuse .
The entire theme of making up to the Dolphin in r…