Friday, April 16, 2010

Jewel of Delhi


This was on hold for a while !!

For reasons unknown to me :0

But,since now it's done it's worth a mention.


A friend of mine recently visited Delhi . It was for the first time he was visiting Delhi,so like any general tourist he asked [in exact words] - "Bhai, Delhi mein dekhne layak kya hai.Matlab famous types."


And yours truly said - " Main hoon na" :)


Then a google was done and 50 odd things were displayed and then jotted down.All very swiftly.

When the list was handed ,I was impressed - Delhi has so much too offer. Wow !!

So,as a typical management student would do ,we did a detail R and D into the list and finally it was cut short to a more manageable 6 in all.

I had visited the rest five ,but the sixth one was "THE ONE".

This was the place that is / was a must see.


  • It's a brilliance of architecture;
  • the carving done will make you go " OMG";
  • It took five years + to make it and thousands of man hours went into the creation of this "jewel of Delhi";
  • It is designed in such a way that believe me one full day is required to explore the place;
  • From the musical fountains to the food courts , to the landscaping to the water bodies built all around the "Gaumukhs",the beautifully manicured lawns with the "wise words" written on them;
  • Statues of noted Indian figured and lotus shaped gardens;


This place is simply amazing.
And this is just the exterior.
When you enter the main building you'll be amazed by it.

Words can't describe it - You need to see it to believe it.


There is a separate shopping arena where you can get souvenirs,T's and mementos and loads of "puja" related articles.Needless to say a visit was paid to this :)

It's a place dedicated to Lord Swaminarayan.


However,what many people tend to miss is there is an another"white mandir" as its called nearby the main one. Six months of painstaking effort went in to build this one.It's beautifully white and has an amazing view overlooking the -games village.


btw- no cameras allowed . :(

So the next time you come to Delhi - do visit - Swaminarayan Akshardham.

Wednesday, April 7, 2010

Youngistaan Ka WOW


If you were the game master, what challenge would you like to throw to Ranbir?

Well,any game or a challenge is designed keeping in mind certains conditions :


  • the game master;

  • the contestant(Ranbir);

  • the product(Pepsi); and

  • a three tier link between the above three which makes a perfect formula for success

The challenge should be such that it :


  • grasps the audience attention

  • is interesting

  • relates well with the product / theme

  • stronger brand recall


Challenge

Beach Challenge.To spot twin - dolphins [ usually dolphins travel in groups.However there are certain who travel in pairs only.Spotting them is a tough thing to do ] 

Ranbir would require to follow them ,both, which in turn guide and lead him too a hidden treasure of "Pepsi".

It's not easy.The dolphin's too like Pepsi and it would take certain skills - [ singing a song , playing with them, giving them a product similar to Pepsi [ a competitiors ,may be ] which the Dolphin refuse .

The entire theme of making up to the Dolphin in return of the hidden treasure would serve a strategic purpose.


  • People love dolphin's . They are simply cute. So is Ranbir.

  • The color of water and the entire theme matches with Pepsi's base color - Blue.

  • Blue also symbolizes: youth, spirituality, truth and peace. All these , which the generations of today "youngistaan"  looks up to.

  • Presenting such a challenge is something which all can watch and the "word-of-mouth" in such things is great for a higher brand recall.

There are of course modifications possible.However if you imagine an entire picture of the challenge being performed by Ranbir , I am sure you will be left with a smile and a desire to grab a Pepsi right away.

Delhi Diaries & More

I got a severe firing from one of my dear followers & a fellow blogger for not updating or as she says posting my thoughts on my blog ...